François’s posterous

Simple is killer. It's the best way to go.

That's obviously the case with Posterous. Very nicely done!

Our inspiration when we set out to make this presentation were Apple and Google. What seems to be an enduring theme in success based on simplicity is that
1. Visualizing consumer experience rather than focus on technology (An example of this we have posted on our blog - http://mobiusview.blogspot.com/2008/07/breakthrough-consumer-innovation.html)

2. Constantly improve upon your initial success. Both Google and Apple have capability to constantly line up newer innovation around the initial idea

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1 -- yes absolutely! this is brilliant. checklist innovation is so 1990. this is why user experience and design in general has finally been getting the attention it needed all along.

2-- a state of a rest is a state of death in tech.